Being able to write well is very important to designers. I think it can help in both the initial design process as well as in the final product. Writing is useful for the designer because it is just another way to get one's idea across. I've noticed that writing sometimes helps me clarify to myself exactly what I am working towards. If I can write my idea down so others can understand it, I have a definite goal to work towards, rather than some vague idea. Teachers also have us come up with word lists during brainstorming. Often, the word associations help us come up with ideas we never would have thought of initially. As far as being useful in the final product, writing often accompanies a design, whether it comes in the form of a logotype, a book, a poster, or a web page. As a designer, I need to be make sure that the text and the image work together and enhance each other. Even though we sometimes focus on the visual part of graphic design, writing can be just as important.
links:
http://www.aiga.org/content.cfm/the-role-of-writing-in-a-design-curriculum
http://www.alistapart.com/articles/betterwritingthroughdesign
http://www.underconsideration.com/brandnew/
Sunday, February 22, 2009
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