Ten Commandments of Typography and How to Break Them

Commandments:
I. Thou shalt not apply more than three typeface in a document.
II. Thou shalt lay headlines large at the top of the page.
III. Thou shalt employ no other type size than 8pt to 10pt for body copy.
IV. Remember that a typeface that is not legible is not truly a typeface.
V. Honour thy kerning, so that white space becomes visually equalized between characters.
VI. Thou shalt lay stress discreetly upon elements within text.
VII. Thou shat not use only capitals when setting vast body copy.
VIII. Thou shalt always align letters and word on a baseline.
IX. Thou shalt use flush-left, ragged-right type alignment.
X. Thou shalt not make line too short or too long.

How to Break Them:
1. Break the fetters imposed by the use of only three typefaces.
2. Let thine eyes be seduced by the hierarchy of type.
3. Do not forsake smaller or bigger sizes.
4. Be seduced into trying new and expressive typefaces.
5. Treat kerning and tracking with total irreverence.
6. Entice the reader to sample the delights of your text.
7. Do not forgo the liberal use of capitals within your text.
8. The Lord designed letterforms to stand side by side, but there is no harm in their being lured away from one another.
9. Yield to the temptation to align text in unusual ways.
10. Lure the reader down unfamiliar paths.