Jakob Trollback

I thought the lecture by Jakob Trollback was pretty interesting. Long, but interesting. the most interesting parts to me were the areas that he spoke about how a designer engages his/her audience. According to him, the designer needs to create an emotional connection with the audience. In the third part when he was answering questions he mentioned that the designer needed to put him/herself in the audience's shoes. In other words, design to the audience, not to yourself. Also, he spent some time describing and showing how leaving things out of a design is almost as important or more important as what the design includes. This engages the viewers' brain and helps the message feel more personal to them.