When You are Engulfed in Flames

For anyone interested, this is Chip Kidd's final design for When You are Engulfed in Flames (the book that he was still in the process of designing when the interview was filmed). I had actually picked this book up to look at in a Borders a few days before we watched the interview. Weird. I think the final solution works pretty well. I liked his idea of putting the title in a fake warning label, but it didn't really fit with the rest of the design.