Who knew there could be so many different kinds of signs? There were a few things in the reading that I had thought about before (like the arbitrary assignment of words to signify an object - why does the word "dog" mean dog, etc.) but a lot of the other stuff was new to me. I hadn't even thought that a cause/effect relationship could be reduced to a signifier and a signified. And I've never even heard of the word "synechdoche" before...
I also thought the section about the effect a viewer's past relationships has on him/her pretty interesting. A cultures conventions can work for or against the designer. I guess it is up to the decisions of the designer to make sure that it is difficult for a person to take a message out of context. It's important to know the ins and outs of your audience.
Everything you always wanted to know, but were too afraid to ask...
Nickelodeon was originally known as Pinwheel.
http://en.wikipedia.org/wiki/Portal:Nickelodeon
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