Type 2 (due March 10)

Animated typography is when you add motion and other effects to letterforms.

Adding sound can really enhance a type animation (well, at least when it's done well). It can help convey a mood or emotion. However, I think when sound is done well it only helps the animation with these things - it shouldn't overpower the rest of the video.

I think the similarity of the videos I watched hurt the overall effect of them. It was like the animators were mainly concerned that their type looked cool and not that the animation style particularly fit the subject matter. Like Saul Bass said in his interview, everything in the video should create a "climate for the story." The animations that I though were more cohesive with their subject were the Hitler speech, the video on euthanasia, and the one near the end on human rights. The transitions, speed, sound, and emphasis on certain portions of the type made these videos stand out to me.

Links:
http://www.adobe.com/type/index.html (quick Adobe how-tos on type animation)
http://people.ku.edu/~herstow/VisualCommunication/videos.html (sample type animations)
http://www.youtube.com/watch?v=9UU132IUU_o (Saul Bass interview)