Tuesday, September 16, 2008

The FUNdamentals of Type HW

... they're FUN and educational. Sorry. Couldn't resist. Anyway ...


  • Absolute Measurement – expressed in finite terms (inches, millimeters, points, picas…)
  • Relative Measurement – linked to type size, based on a percentage (character spacing, leading…)
  • Points/Picas – standard measurement units of type, refers to height of type block, one point = 1/72 of an inch, twelve points per pica
  • x-height – height of the main body of lower case letters, usually slightly more than half of the cap height, the bigger the x-height the bigger the font may seem


  • The em – relative unit of measurement, equals size of type, used for defining elements (paragraph indents, spacing…)
  • The en – relative unit of measurement, half of the em, to denote nested clauses, can also mean “to”
  • Dashes (hyphen, en, em) – short, horizontal rules, measurements used to decide length of dashes, hyphen = one third of an em
  • Alignments: Justification, Flush Left, Flush Right – position of type within a text block, vertical and horizontal planes; justification = forcing the text to fill the space (either horizontally or vertically), hyphenation can help spacing problems; flush left = follows principle of handwriting, text aligned to left and ragged on right, flush right = less common, difficult to read
  • Letterspacing – increase space between letters
  • Kerning – decrease space between letters
  • Tracking – adjusting the space between letters



  • Word Spacing – adjusting the space between words
  • Widow – lone word at the end of a paragraph
  • Orphan – last one or two lines of a paragraph separated from the main body by the creation of a new column
  • Leading – space between lines of text in a text block
  • Indent, Fist Line Indent, Hanging Indent – provides reader with an entry point to a paragraph; first-line indent = first line in the second and later paragraphs are indented from the left margin; hanging indent = indent from the left or right margin on several lines of text, first line is not indented

Everything you always wanted to know, but were too afraid to ask...

The flavor and texture of shrimp are influenced by the waters they come from or are raised in.

http://whatscookingamerica.net/ShrimpTips.htm

No comments: