Wednesday, December 3, 2008
Rules and Terms
-- What are the advantages of a multiple column grid? Multiple column grids allow the designer more freedom and provide a more flexible format.
-- Why is there only one space after a period? The characters on a computer are proportional, not monospaced.
-- What is a character (in typography)? Characters are any letter, number, space, or punctuation mark.
-- How many characters is optimal for a line length? words per line?
-- Why is the baseline grid used in design? So all text, no matter what its size, lines up.
-- What is a typographic river?
-- What does clotheslining or flow line or hangline mean? These terms refer to an imaginary horizontal line running through the top of a page. Most of the top blocks of text, pictures, etc. should “hang” off of the line. This line helps lead the reader across the page and creates stronger designs.
-- How can you incorporate white space into your designs?
-- What is type color/texture mean?
-- What is x-height, how does it effect type color? The x-height is the height of the main part of a lowercase letter. When the x-heights of a font are smaller, they create the impression of a condensed black line crossing the page whereas fonts with larger x-heights tend to look greyer.
-- Define Tracking. Tracking is the process of adjusting the spacing between letters.
-- Define Kerning. Why doe characters need to be kerned? What are the most common characters that need to be kerned (kerning pairs)? Kerning is the process of removing small spaces between letters to create visually-consistent letterspacing. The most common kerning pairs are: H and L, H and O, O and C, O and T, and A and T.
-- In justification or H&J terms what do the numbers: minimum, optimum, maximum mean?
-- What is the optimum space between words?
-- What are some ways to indicate a new paragraph. Are there any rules? To indicate new paragraph you can either add a few points in a box usually called after or you can indent the paragraph. Don’t do both; it’s redundant.
-- What are the rules associated with hyphenation? Avoid more than two hyphenations in a row. Avoid too many hyphenations in a paragraph. Avoid stupid hyphenations. Never hyphenate in a heading. Break lines sensibly.
-- What is a ligurature? Liguratures are the combinations of two letters. A common one is the & symbol which is made of the letters E and T.
-- What does CMYK and RGB mean? They are different color systems. CMYK stands for cyan, magenta, yellow, and black and is used when preparing for print. RGB stands for red, green, and blue and is for on-screen use.
-- What does hanging punctuation mean? Hanging punctuation is useful when there are quotes separated from the main body of text or other situations where punctuation can look a little “off.” The program adjusts the format slightly so the text beneath the first line is lined up with the text above and not the quotation mark.
-- What is the difference between a foot mark and an apostrophe? What is the difference betweenan inch mark and a quote mark (smart quote)? Foot marks and inch marks are straight up and down. Apostrophes and quote marks curve or angle slightly.
-- What is a hyphen, en dash and em dashes, what are the differences and when are they used. Hyphens are the shortest of the dashes (1/3 of an em) and are used for hyphenating words (duh) and for line breaks. En dashes are ½ an em and are used between words indicating a duration. They are used where the word “to” could go. They are also used in compound adjectives when one of the two elements is already made of two words or is already hyphenated. Em dashes are used in a similar manner as colons or parentheses or it indicates an abrupt change in thought. There should be no spacing around the em dash.
-- What is a widow and an orphan? A widow is a lone word at the end of a paragraph (or seven or fewer characters). An orphan is created when the last one or two lines of a paragraph are separated from the main body by the creation of a new column.
Thursday, November 13, 2008
Helvetica the film
Everything you always wanted to know, but were too afraid to ask...
Each human head carries roughly 100,000 hair follicles.
http://www.pg.com/science/haircare/hair_twh_23.htm
Thursday, November 6, 2008
Carlos Segura Paper
Carlos Segura is one of today’s most well known and influential designers. He has won multiple awards such as Europe’s 2004 Red Dot Award for his continuing work with Corbis on their publication Crop as well as earning multiple certificates of award, in the United States and abroad, for his work. Segura was born in Santiago, Cuba in 1956 but soon moved to Miami, Florida when he was nine. He joined a band at age twelve and stayed with them until he was nineteen. During this time he acted as their drummer, driver, and promoter. This was his first introduction to design. Unlike many other of his well know contemporaries, Segura never pursued a degree in design. He picked up knowledge as he went along. One of his first jobs after leaving the band was designing the return addresses on bank deposit envelopes. He had several different jobs before he got his first big break at an ad agency in New Orleans. He changed jobs a few more times before his move to Chicago, Illinois. In Chicago he worked for such companies as Young & Rubicam, HCM Marstellar, Foote Cone & Belding, Ketchum, DDB Needham, FCB, Bayer Bess Vanderwacker, and BBDO as an art director. Although Segura was well known and extremely successful at this time, he was dissatisfied with the work he was doing.
Instead of making yet another job switch, he decided to start his own design firm, Segura Inc., in 1991. Carlos Segura and his wife and business partner Sun still run the design firm today in Chicago. Over the years, Segura Inc. has become multifaceted. Segura developed and oversees the five connected businesses: Segura Inc., [T-26] Digital Type Foundry, 5inch, Cartype, and Thickface. Segura Inc. is somewhat similar to many design firms today. They work on designs for graphics, advertising, branding, and print collateral. Segura Inc. has worked on projects for CafeFX, Dictionary.com, American Eagle, Nissan Altima, DC Comics, Rock the Vote, Corbis, Garbage, Nintendo, and Penske Racing among many others. Although Segura Inc. takes on similar types of clients as other design firms, it has qualities that set it apart from the crowd and make it one of the forerunners of the design industry. The first of these qualities centers on Carlos Segura’s belief in embracing new, and sometimes untried, technology and design solutions. In fact, Segura is known for saying that “Communication that doesn’t take a chance, doesn’t stand a chance.” Another way that Segura, Inc. is different from other design firms is the number of employees. For a firm that is known internationally as being one of the best, Segura Inc. does not have an overabundance of workers. A third quality that sets Segura Inc. and its owner apart is the amount of freedom that the employees have in the workplace. Carlos Segura has said that “I’ve only had six good clients in my career. I define [a good] one as ‘allowing me to what they hired me to do.’ I try very hard to do the same when I hire someone.” This means that he allows his workers to have a certain amount of freedom. Another quality is Segura Inc.’s devotion to founding a cohesive partnership with its clients. Carlos Segura does not believe in aiming only for quick, one time projects. Instead, he works on nurturing relationships with his clients that will bring them back to Segura Inc. again and again. One of the ways he does this is by treating his clients the way he expects to be treated: courteously, professionally, and with understanding. All of these qualities that are in Segura Inc. are also present in Carlos Segura’s other ventures.
The next business that Segura founded was [T-26] Digital Type Foundry in 1994, three years after first starting Segura Inc. [T-26] Digital Type Foundry was one of the first among its kind. He saw the establishment of [T-26] Digital Type Foundry as a solution to several problems he had encountered in his time as a designer as well as those he could see occurring in the near future. Firstly, he realized that it was more difficult than it had to be for a business, or anyone for that matter, to find a font. These people were pretty much forced to either search manually for a typeface or go to someone to have him or her design a whole new font. Segura saw no reason for this. He made ease of access a big concern when he founded [T-26] Digital Type Foundry. [T26] Digital Type Foundry was one of the very first type foundries to be web based. Most of their business is conducted online. He also made an effort to expand the customer’s user license. At the time that the company was first introduced, other type foundries were making people purchase one copy of a font per each computer they planned to install it on. Segura understood that this was unnecessarily costly for the user and realized that people were probably falsely representing the number of computers used in order to escape the extra cost. He decided to allow the type purchases from [T-26] Type Foundry to be installed on ten separate computers by people customer. Also, the customer has the chance to purchase licensing for an additional computer at only two percent of the original cost. Segura figured that this would cut back on the number of people stealing as well as allowing his business to be more user friendly. Segura also saw the benefits of relaxing some rules for service bureaus. Instead of making every third party printing company buy [T26] Digital Type Foundry’s fonts if they were used within the product that they were printing, he allowed them to go ahead and print without an additional cost, as long as the printing company did not archive the font. As with the previous point about installing fonts on multiple computers, Carlos Segura was aware that people were already doing this and he may as well make it legal. He also made this change in order to prevent any mistakes in printing, which would have cost his actual customers, not the service bureau, money. He also helped fulltime student afford the cost of fonts from [T-26] Type Foundry. Fulltime students are able to purchase any font from the website at a forty percent discount. Carlos Segura was also interested in donating some of [T26] Digital Type Foundry’s proceeds towards charitable organizations. He has donated money towards organizations dealing with AIDS as well as giving parts of the library of typefaces to organizations like AIGA. Lastly, Segura encouraged everyone and anyone to send work into [T26] Digital Type Foundry. This is especially helpful for designers that are just graduating from college and others who have little experience and are not well known. These beginning designers are treated just as seriously as well established designers at [T26] Digital Type Foundry.
Carlos Segura’s third business venture is a company called 5inch. Segura launched 5inch in 2001 after he noticed that there was a market for blank silk screened CDRs and DVDs, but no one else had taken advantage of it. There was no place that the average person could go if he or she wanted a blank disc with some design. Currently, 5inch has fifty different designs for CDRs and nine different DVD designs. Furthermore, 5inch will actually allow people to make their own design to be silkscreened onto the disk for an additional fee. 5inch also sells cases and hubs for their discs as well as wearable merchandise. Segura’s final two ventures were probably started because of his other hobbies and interests. Segura’s love of music can still be seen today, many years after he left his band. Thickface is an independent record label that was started in 1996 and is currently managed through [T26] Digital Type Foundry. Thickface has recorded for bands such as NYCO for their 2005 release Two. Carlos Segura’s last venture is a website called CarType. Segura has a passion for anything with an engine and that is reflected in this website which, as its name suggests, explores the history and trends of typography in the automobile industry as well as the cars themselves. Although Carlos Segura has set up five separate companies, they still are cohesive and unified. Each venture brings something different and useful to the table. 5inch, Thickface, and Cartype are benefited from Segura Inc.’s advertising and [T26] Digital Type Foundry’s typeface designs. Segura Inc. and [T26] Digital Type Foundry benefit from their business as well as benefiting from the other companies’ exposure.
Carlos Segura’s business ethics and principles are evident in his design. His philanthropic efforts with [T26] Digital Type Foundry are reflected in his mission to bring as much fine art as possible into everyday design. He loves the work that he does and wants others to be aware of it. Although his designs are extremely varied, he has said that he gets a lot of his inspiration from Japan and London.
Fonts designed by Carlos Segura:
· Boxspring
· Faxfont
· Faxfont Fine
· Faxfont Standard
· Faxfont Tone
· Flaco Inline
· Flaco Solid
· Peepod
· Pintor
· RPM
· Sport
· Square 40
· Square 40 Outline
· Square 45 Thin
· Time in Hell
Six facts about Boxspring:
1. it is geometric
2. the horizontal strokes are often wider than the vertical
3. it is entirely in caps
4. the crossing part on the “W” is filled in
5. the leg of the “R” is jagged
6. the tail of the “Q” bends back towards the left
· terrorist attack in Oklahoma City kills 168 on April 19
· the internet becomes commercial and widely used
· peace treaty signed to halt three years of fighting in Bosnia on December 14
· eBay is founded
· Windows95 is released
This is a link to a video of a short interview with Carlos Segura.
5inch. 6 Nov. 2008
Arber, Jason. "Carlos Segura." Pixelsurgeon. 6 Nov. 2008
"Carlos Segura." Identifont. 6 Nov. 2008
CarType. 6 Nov. 2008
Drate, Spencer, and Judith Salavetz. Swag 2: Rock Posters of the '90s and Beyond. New York: Abrams, 2005.
Fiell, Charlotte, and Peter Fiell. Graphic Design for the 21st Century: 100 of the World's Best Graphic Designers. N.p.: Taschen, n.d.
"Fireside Chat: Richard Bird, Jim Coudal, and Carlos Segura ." 37signals. 6 Nov. 2008
Fishel, Cathy. "Japan Honors Carlos Segura." U&LC Online. Upper and Lower Case Magazine. 6 Nov. 2008
Logo Design. Ed. Julius Wiedemann. Los Angeles: Taschen, n.d.
Segura Inc. 6 Nov. 2008
[T26] Digital Type Foundry. 6 Nov. 2008
"TDC Annual Awards 2001, Bronze Prize : Carlos Segura." TOKYOTDC. 6 Nov. 2008
Everything you always wanted to know, but were too afraid to ask...
Wednesday, November 5, 2008
Redesigning the stop sign and Crazyness
Also, here is another video. This had to have taken forever and a day. And I thought frame by frame animation in Flash was a pain...
Everything you always wanted to know, but were too afraid to ask...
Archaeologists have found fragments of cotton cloth dating as far back as 3000 B.C.
http://www.cottonsjourney.com/Storyofcotton/page2.asp
Friday, October 24, 2008
Monday, October 13, 2008
Carlos Segura Outline
Sunday, October 12, 2008
Alice in Wonderland electronica style
http://buzzfeed.com/scott/alice
I think the editing was very well done. The beat of the music and the actions on the movie clip match up nicely and everything. It's a pretty good example of what kind of editing you can do on the computer for anyone who is going to do a movie/animation for visual concepts.
Everything you always wanted to know, but were too afraid to ask ...
According to Pliny the Elder, the Phoenicians were using soap as early as 600 B.C.
http://www.droyt.com/soap-facts.html
Monday, October 6, 2008
Chronicle Books
Sunday, September 28, 2008
Marvelous Mats
Everything you always wanted to know but were too afraid to ask ...
George Jestson's boss was named Cosmo Spacely.
Tuesday, September 23, 2008
A summary of graphic design since 2000
- Better and more accurate printing
- New computer programs allow for faster, and sometimes easier, design
- Designs and typography need to be able to cross media - cell phones, computers, TV, etc.
The idea of the universal message is questioned. Designs become more personalized to the location of their target audience. For example, a design made to be used in the U.S. would probably not work as well in China.
Some typefaces designed since 2000
Question: What is one problem that new technology has presented to the design industry?
While I was trying (and failing) to find more on design since 2000 I stumbled on a website listing the recipients of awards for "Good Design 2000: An International Industrial and Graphic Design Competition." Ironically, this is one of the most painful websites I have ever had the misfortune of looking at.
Fonts from:
http://www.identifont.com/index.html
And now for something completely different....
I'm too tired to find a useless fact. Maybe I need some Powerthirst - it has lightning. Real lightning.
Tuesday, September 16, 2008
The FUNdamentals of Type HW
- Absolute Measurement – expressed in finite terms (inches, millimeters, points, picas…)
- Relative Measurement – linked to type size, based on a percentage (character spacing, leading…)
- Points/Picas – standard measurement units of type, refers to height of type block, one point = 1/72 of an inch, twelve points per pica
- x-height – height of the main body of lower case letters, usually slightly more than half of the cap height, the bigger the x-height the bigger the font may seem
- The em – relative unit of measurement, equals size of type, used for defining elements (paragraph indents, spacing…)
- The en – relative unit of measurement, half of the em, to denote nested clauses, can also mean “to”
- Dashes (hyphen, en, em) – short, horizontal rules, measurements used to decide length of dashes, hyphen = one third of an em
- Alignments: Justification, Flush Left, Flush Right – position of type within a text block, vertical and horizontal planes; justification = forcing the text to fill the space (either horizontally or vertically), hyphenation can help spacing problems; flush left = follows principle of handwriting, text aligned to left and ragged on right, flush right = less common, difficult to read
- Letterspacing – increase space between letters
- Kerning – decrease space between letters
- Tracking – adjusting the space between letters
- Word Spacing – adjusting the space between words
- Widow – lone word at the end of a paragraph
- Orphan – last one or two lines of a paragraph separated from the main body by the creation of a new column
- Leading – space between lines of text in a text block
- Indent, Fist Line Indent, Hanging Indent – provides reader with an entry point to a paragraph; first-line indent = first line in the second and later paragraphs are indented from the left margin; hanging indent = indent from the left or right margin on several lines of text, first line is not indented
Everything you always wanted to know, but were too afraid to ask...
The flavor and texture of shrimp are influenced by the waters they come from or are raised in.
Saturday, September 6, 2008
Adrian Frutiger
Sources:
http://typophile.com/node/12118
http://www.myfonts.com/person/frutiger/adrian/
http://www.identifont.com/show?110
http://www.artandculture.com/cgi-bin/WebObjects/ACLive.woa/wa/artist?id=190
http://www.monotypeimaging.com/ProductsServices/TypeDesignerShowcase/AdrianFrutiger/
http://www.fonts.com/findfonts/detail.htm?pid=242535
http://en.wikipedia.org/wiki/Univers
http://www.thescienceofcreativity.com/0/77
Everything you always wanted to know, but were too afraid to ask...
There are about 75,000 scientifically identified species of fungi.
http://www.wisegeek.com/how-many-species-of-fungi-are-there.htm
John Baskerville
http://www.myfonts.com/person/baskerville/john/
http://ilovetypography.com/2007/09/23/baskerville-john/
http://www.myfonts.com/fonts/storm/john-baskerville/familytree.html
http://users.1st.net/jweinstein/AA210f/Type210/Bask.html
http://www.graphic-design.com/Type/typography.html
Everything you always wanted to know, but were too afraid to ask...
Mildred was the 6th most popular name for girls in 1917.
http://www.ssa.gov/cgi-bin/popularnames.cgi
Wednesday, August 27, 2008
Glorious Grids
Tuesday, August 26, 2008
Paul Rand
Examples of his work:
Sources:
http://www.areaofdesign.com/americanicons/rand.htm
http://www.paul-rand.com/biography.shtml
http://www.logoblog.org/wordpress/paul-rand/
http://findarticles.com/p/articles/mi_qa5326/is_200605/ai_n21390338
Everything you always wanted to know, but were too afraid to ask...
A chickens' heart beats 280-315 times a minute.
http://shilala.homestead.com/chickenfacts.html